How to Boost the Visual Appeal of Your Estate Agency’s High-Street Branch

Many retailers are well aware how important it is that their high-street shopfronts catch the eye. If you run an estate agency, you are also in the business of sales — house sales, that is, as well as rentals.

However, many retail businesses can fill their brick-and-mortar shops’ window displays with tangible products available to buy in-store. This obviously isn’t an option for estate agencies.

So, you need to be especially thoughtful with how you strive to visually enhance your estate agency’s branch. To get your creative gears whirring, here are just a few ideas worth considering.

Use high-quality photography

Obviously, it’s industry standard for estate agencies’ branches to have photos of homes on display. Ideally, you will want passersby to notice these photos in the branch’s window and stop to take a close look. So, it’s crucial that the quality of those photos is more than up to scratch.

This isn’t just about opting for high-resolution images. The photos also need to faithfully capture many of the property’s plus points. A professional photographer will know how to produce snaps that tick all these boxes.

Make sure window displays aren’t just visible from the window

Imagine that a potential client does decide to enter your estate agency’s branch. They might want to ask members of staff for more information about a specific property.

However, if they do that, they might also want to keep looking back at the window display that introduced them to the property in the first place. So, this display should be designed in such a way that it can be easily seen from inside the premises, too.

Consider opting for a free-standing display. This will be easy to move around, enabling people in your branch to quickly check information on the display as and when necessary.

Utilise QR codes

These days, many smartphones come with built-in Quick Response (QR) code scanning functionality as standard. When someone does scan a QR code, it can quickly send them to a website packed with useful information and resources.

So, don’t be shy about adding QR codes to your branch’s window cards. You can also print QR codes on brochures and flyers inside your premises. House hunters can potentially scan these codes to book viewings — all without needing to speak face-to-face with anyone.

Add custom map wallpaper to the branch’s interiors

Your staff will be pretty accustomed to looking at maps. However, maps don’t have to serve “just” as navigation tools. That’s because you can also transform your branch’s interiors with bespoke map wallpaper.

What makes such wallpaper “bespoke”? For starters, when you turn to Wallpapered, it can show any geographic area of your choice. The wallpaper can also highlight key locations, ranging from your branch’s own location (with a “you are here” pin) to nearby properties your estate agency happens to offer for sale or rent.

Even just the sight of this wallpaper in your branch will impress visitors. It will send out the message that your company genuinely knows the locality it serves.

Here at Wallpapered, we can make bespoke map wallpaper to your exact specifications. To learn more about how it all works, simply reach out to us today.