4 Unusual Ways to Maximise the Impact and Growth of Your Estate Agency Business

The property market seems to rank alongside the weather and the fortunes of our national football teams, as one of the “go-to” topics of casual conversation here in the UK.

The chances are that even during times when you haven’t been looking to buy, rent, or sell, you have raved to a friend, relative, or colleague about a particular property on the market that caught your eye.

It’s not a straightforward task to succeed as an estate agency business 

If, though, your experience of the UK’s ever-competitive property sector is as someone who has launched or taken over an estate agency business, your perspective is likely to be somewhat different.

Sure, our homes may be our castles in this country. However, you can’t depend purely on standard listings and the usual “for-sale” signs if your estate agency is to survive and thrive.

With all that in mind, here at Wallpapered, we have below set out four unconventional but potentially highly effective strategies. The overarching aims with these methods are to help your business attract clients, build trust, and scale sustainably.

Create a neighbourhood storytelling wall

During an era in which some brick-and-mortar estate agency businesses are struggling amid the ubiquity of online searches, you will want your high-street branch to attract genuine and sustained interest from passers-by. In short, you will want it to feel like a true “local hub”.

One step you can take towards this is dedicating a wall of your premises to short, rotating stories about nearby schools, cafes, parks, and other landmarks.

Maybe, for example, a beloved pub at the end of your road has been around for more than a century, or that supermarket was built on the site of a former greyhound stadium? Maybe there’s a park that hosts an important annual festival, or a coffee shop is reputed to be haunted?

You get the idea; there are all manner of ways in which you could use a storytelling wall to share captivating information about your local area. This, in turn, will help build prospective clients’ trust in your estate agency as a source of relevant knowledge. 

 

Host micro-events for niche audiences

Instead of broad “open houses”, consider organising highly targeted events at your estate agency’s branch. We’re talking here about such possible events as first-time buyer clinics, landlord Q&As, and downsizer coffee mornings. The idea is that these would be short, and aimed at relatively narrow niches among your estate agency’s target client base.

You might choose to make these events purely “in-person” for attendees who can make it to your high-street branch. Alternatively, you may centre it on the Internet or make it a “hybrid” event, with both face-to-face and online participants.

By keeping your estate agency’s micro-events small, free, and highly practical in their content, you can help ensure you get the right people turning up and gaining value from them.

 

Assemble hyper-local area guides that people actually keep

It is, of course, customary for estate agents to put together area guides these days. However, many of these largely consist of relatively generic information – such as average house prices and school catchment maps – that don’t feel like a big step up from reading the neighbourhood’s Wikipedia page.

What if, then, your own estate agency’s area guides went far beyond this? We’re referring to guides that you might opt to have printed in their thousands on decent silk paper, and that go truly “deep”.

We’re talking about something that might set out the most underrated local dog-walking loop, for example, or the best nearby café for a proper flat white at 7am, or a few secret residents’ parking hacks.

Turn your office into a landmark with personalised map wallpaper

We’ve touched a fair amount in this article on how you can flaunt your estate agency’s knowledge of the neighbourhood it serves.

However, when it comes to making your own high-street branch one of those local “stars”, you could hardly do better than having a giant, beautifully printed Ordnance Survey map of your core territory covering an entire wall.

Here at Wallpapered, we can help make such personalised map wallpaper a reality at your premises. You won’t need to do much more than choosing the area you want your map to show, as well as any bespoke touches you might desire, such as the highlighting of key locations.

When clients walk in and see your gorgeously created map of the local area, they will immediately get a sense of your team being experts on all the best things about the neighbourhood.

Your personalised map wallpaper will be an instant conversation-starter! But it can even be a practical tool, too, making it easier for your personnel to explain certain areas.

So much more impact, with just one custom wallpaper mural

Are you interested in learning more about how bespoke map wallpaper from Wallpapered could transform your estate agency branch’s interior space?

If so, please don’t hesitate to reach out to our team to get started!